Apparel production in Bulgaria is continuously increasing. The country has been a member of the EU since 2007 and is an important link between Europe and Asia. After a number of scandals in several Asian textile industries (among them the collapse of the Rana Plaza factory with over 1000 deaths), an increasing number of fashion companies have moved their production to EasternEurope, particularly to Bulgaria. Unfortunately,this does not mean that the working conditions are better there. The exploitation of female workers is a daily occurrence. Looking,for example,at the ratioof the lawful minimum wage to the minimum living wage (a wage that allows a worker to meet basic needs), Bulgaria comesinlast, even afterBangladesh:


data origin: Public Eye / *minimum living wage according to Asia Floor Wage

As a result, many Bulgarian women do not have any real prospects in staying in their country. The west lures them with fast money, which ends up forcing many of them into the hands of human traffickers and prostitution.

The vision of moya kala was born out of this awareness:

  • We want to spare young Bulgarian women from prostitution by giving them a fair paid job opportunity in their home country.
  • We promote responsible economic activity by producing sustainable and environmentally conscious apparel.
  • Our female customers not only get to wear comfortable and sustainably produced underwear, but get to be part of a movement that advocates for women’s dignity and promotes self-worth.

Become a part of our vision by buying our products with joy and wearing them with dignity.